Using Google Webmaster Tools to Improve your Tourism Website
Posted on | November 16, 2010 | No Comments
Achieving high search engine results for your small travel business website is an ongoing project, one that needs constant attention, and can drive you batty as you do it. One delightfully easy SEO tool can be found direct from Google.
Google Webmaster Tools takes a look at your site and can show you many ways to improve the quality, and therefore, increase your website rankings.
Last month I asked you to create a Google Analytics account. (If you have not done this, its free, its easy, and you must have it…more info at the end of this article)
Go to this link and log into your account, Google Webmaster Tools (this will open in a new window so you can follow along)
Click on the MY ACCOUNT text at the top right of the screen. On the resulting page, find the Webmaster Tools link in the My Products section. Click on the Add a Site button in the middle of the page. Enter your website address (www.yoursite.com) when prompted and click Continue.
Now you need to Verify Ownership. The easiest way to do this and not involve any technical stuff is to choose the last option, “Link to your Google Analytics account” and click the “verify”. If you do not have an Analytics account yet, keep reading.
You are done. And, don’t be disappointed, but you have no data showing on your tools page. That’s fine. Google needs to spend some time gathering data to report to you. We will revisit this in a few days when you have some data that can be analysed.
Some things that you can anticipate within the webmaster tips are lists of broken links, html suggestions for title and meta description tags, keyword performance, site performance and how you rank for differing search queries.
If you do not have a Google Analytics account and would like one installed, or if you need help installing the Webmaster Tools, contact me and I will look at your site and quote you a cost for the changes. For most sites the cost will be less than $40. These links provide the information you need to Install Google Analytics and the Special Settings for Google Analytics.
swimming in a fish bowl…
Jane
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