Website Reviews for Small Tourism Businesses
Looking for feedback about the design and usability of your tourism website? Wonder if you have missed SEO opportunities? Are you getting the right information in front of your readers? Website reviews are mandatory for any small travel business and should be looked at after every redesign and on an ongoing basis. Once a [...]
You Need a Privacy Policy
A Privacy Policy is another must have page for your website. It may not have a direct effect on your SEO and rankings, but NOT having a privacy policy could be detrimental. What is a Privacy Policy? A privacy policy is a public notice stating what personal information you collect from your visitors, and [...]
5 More Really Bad Website Design Ideas
These are 5 More Really Bad Website Design Ideas that follows up on one of my more popular posts, 5 Really Bad Website Design Ideas. Again, these are in no specific order – they are just bad. Please don’t do them. 1) Mystery Navigation – this is the site that does not use any words [...]
Yes, You Really Do Need a LINKS Page
Building a “links” page is an important element of any website. You can use it to provide added information about your area, promote your colleagues websites and most importantly use it to create another element of trust. You will also find this a handy spot when you start your linking campaign as many websites will [...]
5 Really Bad Website Design Ideas
These 5 Really Bad Travel Website Design Ideas are in no specific order – they are just bad. Please don’t do them. Instant Sound – this one is actually at the top because it is my biggest, most hated element. There is nothing worse (okay – porn pop ups are worse but I’m going to [...]
How to Get Amazing Photos for your Tourism Website
Great photos for your site can be easy to find if you are looking for local generic images. Most tourism boards have wonderful photos for you to use and often they will have a great online library of images….free. Try a Google search for “free images of (insert your location)” and you should find [...]
Why You Need Great Photos on your Website
Again, the title is a bit of a no-brainer, but I am typing this to remind you to take a long look at the photos on your website. Then look at them again. I fondly remember one of my early clients who contracted me to build his lodging website in ’98. It was a [...]
Choosing the Best Travel Website Designer
Website designers are not all created equal. Website designers are not all created equal. That needed to be repeated. They can almost always be broken down into 2 separate groups. Some started out as graphic artists and have moved their talents from print to the computer – these designer can create stunning visual displays, a [...]
Must Have Content for your Website
Okay…you have a great contact page…now what? (read here why you need a great contact page) The most basic of websites (any site – this post is not restricted to any particular niche) need 5 pages. Start with 5 and allow room for expansion to add many more pages. Yes, you will need more [...]
Creating Trust with Your Contact Page
Creating a sense of trust for your visitors is essential to gaining any bookings online. This article has less to do with SEO and more to do with usability. Even the best optimized site a wont get sale unless the business can impart a sense of trust that what is being purchased, will be delivered. [...]
Writing the Text for your Website to Attract Search Engines
This seo tip discusses the best way to write optimized text copy of your website to both entice your webpage visitors to purchase and entice the search engines to list your site. note….this article assumes your travel business is local and you are using the web to draw clients from all over the world. If [...]
Web Design for a Travel Business – How to get a Website Created
Web designers come in a variety of shapes and sizes and not all are created equal. Many elements go into creating a site that it is truly difficult to be a jack of all trades. If you were building a house, would you hire one guy to do everything from framing to electrical? Most [...]
Hosting Your Travel Website
For Online Travel Marketing, hosting has little (or no) impact on your search engine rankings. But, doing well online does not solely depend on your rankings. You can have the best optimized travel website and do poorly if your server does not provide a fast response for your pages. We have all done it [...]
Are you Ready for High Travel Website Rankings?
This is going to sound stupid….but do you have a website? In order to be found on the ‘net, and to consider SEO, linking strategies, keywords, meta tags and all the other elements of good search engine rankings, you need a website for your small business. Now…..those of you in the back that are [...]