Black Hat SEO and your Internet Tourism Marketing
Just what is Black Hat SEO and why is it bad for your Travel Website Marketing? SEO techniques are generally classified as White Hat, Grey Hat or Black Hat. White Hat SEO techniques improve search engine results, result in a good user experience for the searcher and will almost always follow Google Webmaster Guidelines. [...]
SEO for Travel Websites, Understanding Acronyms
Understanding SERP’s, SEO, PR and all the rest of the acronyms that drive you crazy as you try to reach the top of the search engine results. I know you are still busy with the task of writing a new website article, so today is a small lesson on all the crazy acronyms that [...]
Use Keywords in Visible Text for Higher Rankings
Over the past few weeks we spent a lot of time learning how to find and use keywords and key phrases. We talked about title tags, meta descriptions and how to implement all of them. One of the last important places to use your keywords/phrases is within your visible text. Visible text is the text [...]
You Need a Privacy Policy
A Privacy Policy is another must have page for your website. It may not have a direct effect on your SEO and rankings, but NOT having a privacy policy could be detrimental. What is a Privacy Policy? A privacy policy is a public notice stating what personal information you collect from your visitors, and [...]
Google Webmaster Guidelines & Your Travel Website
Now that you are starting to learn how to insert title and meta descriptions, I figure you are going to be pretty busy getting these written for your travel web pages. With that in mind, I thought today would be a good day to take advice from the horse’s mouth and not leave you with [...]
Travel Website SEO – Using the Meta Description Tag
Your Travel Website Optimization process needs good meta descriptions on all your website pages. This post will help you understand how the meta description will help the search engine optimization process of your travel website. The Meta Description is a tag placed within the <head> of the underlying code on your website, similar to [...]
Online Travel Marketing-The TITLE Tag
Your homework last night was to come up with a great sentence that describes your business that can be used as the TITLE tag on your website. Each page of your website should have a unique title tag, but the Title Tag for your home page should be given the most consideration. All the rest [...]
Where do I use my Travel Keywords and Key Phrases
The last few weeks have all been about: finding the tourism keywords and phrases to best market your online travel business. Now you have a stack of ‘em. Where do you use them? Simply put…..everywhere. You will keep these words/phrases in your mind when you design new pages, when you create new pages, when [...]
How Google can Help Find you Great Key Phrases for Your Internet Travel Website
Alrighty. You have keywords and key phrases that you have worked hard to refine over the past week or so. Now its time to see what help the major search engines can be in helping you refine the words and phrases for your travel website marketing plan. You can pay for many fancy SEO Keyword software [...]
Your Travel Website Competition–What Keywords are They Using?
The next few articles will center on refining the keywords for your travel company, discovering what your tourism competition is doing and looking for missed keywords and key phrases. Before we jump on board with all that, its time to look at how you will actually use your keywords to help your search engine rankings [...]
Don’t Misrepresent your Travel Website with Bad Keywords
If your tourism business is local bus coach tours, don’t use “limo” as a keyword. (unless, of course, you have a limo) If you offer horse drawn carriage tours, don’t use “pony rides” as a key phrase. (unless, of course, you have ponies) If your B&B is 1.5 hours driving time south of Denver, don’t [...]
Get Local with your Travel Keywords and Key Phrases
I once had a client that owned and operated a small independent hotel in a rather small town. He insisted he should be ranking #1 for the word “hotel” everywhere in the world. For those of you that don’t see the humour in that, this post is for you. Let’s for a second imagine that [...]
Your Travel Keyword Phrases
So…..after spending the weekend reviewing great words the Search Engines will use to find your travel company, you have a list of words. These are called keywords…..and to be honest….keywords are not really what you are looking for. You are looking for keyword phrases. Travel Keyword Phrases are groups of words (2 – 6 [...]
Keywords – What are They and Why are they are so Important?
What Are Keywords? Keywords and phrases are the words a potential client will enter into a search engine to find your website. Your homework was to think of some keywords someone might use to find your website. You should at least have a small starting list right now. If not, use this list as [...]
What is SEO? What is Search Engine Optimization?
A properly SEO’d site is researched and designed to be ranked well by the search engines, can be marketed without limitations, but is only a portion of what you need to do to gain clients online. SEO is just one piece of an online marketing plan, but an important first step. If you do not [...]